Struggles with Branding Amazon FBA Business

#amazonfba #businessbranding

I'm in China again to focus on telling a better brand story.

Anyone can read facts about a business off of a piece of paper. Real branding takes a considerable amount of time and energy because it needs to tell a business' story, not just facts or statistics.

Great branding can provide a direction to take your business or at least set guidelines as to how to proceed in territory you've never experienced before.

In the case of my Amazon FBA business, we never set strong guidelines and didn't create a true brand story in the two years that we've been doing business. Now, we are making a big change with a story that we think will inspire our customers.

The issue with this is now implementing the story across all the product listings, social media, and content that we have already curated.

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